Balance Health Club is celebrating after being named 2016 winners of the Northants Telegraph’s Gym of the Year competition.
Interview with Cristian Puha, Business Development Manager, Balance
Q. How do you feel about winning Northamptonshire Telegraph Gym of the Year?
A. We are absolutely delighted; this is a wonderful tribute to all of our staff who work very hard every day to provide a great experience for all of our members.
Q. What do you think makes Balance different to other gyms?
A. We believes that our success lies in really getting to know our members and we focus on making sure that people feel very comfortable at the club.
Q. Do you have to be a fitness fanatic to benefit?
A. We pride ourselves in making sure we offer something for everyone – including families, older people and gym fanatics! We have a friendly, qualified team of personal trainers and fitness instructors who make sure that they are always available to help whatever fitness level someone is at.
Q. How long has Balance been in Kettering?
A. There has been a health club located at Thurston Drive (the former KLV site) for almost twenty years and during that time we have built up a loyal membership base.
Q. How do you decide what customers want?
A. We believe that listening to our members and responding to their feedback is very important and has proved very worthwhile, particularly in the last 18 months where the club has undergone major refurbishment. The facilities were upgraded in 2015 with a larger-than-ever gym area, brand new machines, a new spin studio, outdoor equipment, on-site childcare and spanking brand new reception and lounge areas.
Q. Are there any future developments for 2016?
A. Yes, there will be further enhancements to the more tranquil side of the club, particularly the spa and beauty area and there will also be more on offer in the café lounge and with social events. This will all help to create a more sociable and relaxing atmosphere for our members.
Q. How important is the social side of the club?
A. We all know that it is important to have a balanced life in these modern busy times and we have found that having comfortable, attractive relaxation areas can be just as important to some our members as the fitness facilities. For example a busy mum can drop her children in our crèche, enjoy her Zumba class, have a relaxing swim and then meet her family back in the lounge for a bite to eat.
Q. How do you go about making your members feel comfortable?
A. Making sure that members feel at-home is fundamental to any club and quite often it’s the little things that matter – like complimentary tea and coffee, free WI-FI and service with a smile! We believe going that extra mile to accommodate members needs makes all the difference.